Why It Pays to Study Farmville and Twitter

Why It Pays to Study Farmville and Twitter

The broad goal of this article was to shed light on the value of seemingly meaningless studies performed by the National Science Foundation (NSF), a few of which I found particularly interesting…

The first section mentioned was ‘Does playing FarmVille on Facebook help people make friends and keep them?‘ While inconsequential on the surface (who hasn’t deleted an annoying Farmville request without a second thought?), one study by the NSF (that had $315,000 in funding) found that “relationships that would otherwise have been “left stale” were actually built up through the game. Imagine how this information can transform the lives of people with physical and mental disabilities preventing them from taking part in real-life interaction”.

The other section of interest to me asked ‘Can Twitter predict the stock market?’ This was a little bit juicier, as it could have huge economic implications. The “NSF spent $25,000 to find that in fact, “measuring the collective public mood by analyzing millions of tweets can predict the rise and fall of the stock market up to a week in advance with up to 90% accuracy”. Just look at what social media does without us even realizing!

Source: https://www.forbes.com/sites/investor/2011/07/06/study-farmville-facebook-twitter/#5d81e6fe6ca7

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s