-Platforms: system for coordinating and exchanging information between people
-Media convergence: one or more platforms become integrated, easier to access
-Madia ecology: study of media as environments
-Web 2.0: not actual platform/technology, it is the way we are participating on the internet
-Social media: generally goes beyond private, dyadic communication between two people, happens in a public or semi public forum. Emerged 10 years ago.
Models of communication:
-Interpersonal exchange information
Sender –> Message –> Channel –> Receiver –> Feedback –> Repeat
Three successive approaches to causality
-Teleological: a purpose, a destination, old and new
-Mechanistic: linear cause and effect
-Non linear (cyclical): interoperating, phenomena, butterfly effect
Structuration Theory: individuals create things through social practice. Structure, action, structure.
Three key differences between tranditional and social media models