KEY TERM:
- Digital literacy
- Vernacular creativity
- Cultural artifacts
- Rhetorical actions
- Qualitative and quantitative procedures
WHAT IS MEMETIC SUCCESS:
- Shifman distinguishes between a memetic success, which she argues are not coextensive factors
- THE FEATURES OF A MEDIA OBJECT WHICH LEAD US TO SHARE DIFFER FROM THE FEATURES THAT LEAD US TO MIMIC OR REMIX IT
- Shifman distinguishes between “users”
WHY STUDY MEMES:
- Joh Paul, in his introduction to a 2009 paper on meme mapping called memetics, “a immature discourse which is potentially valuable for considering the diffuse
MEME RESEARCH METHODOLOGY:
- Choose a meme genre
- Track its spread across platforms (select range)
- Identify adaptations in form, content and/or stance (i.e. How has it been imitated and how this imitation adapted across time/space/place
- Recommended resources: knowyourmeme
HOW MIGHT WE VERY THING METHODOLOGY?
- *note that even small changes to the foundation will yield substantially different results (for one, because of the differences in cultures, practices
SHIFMANS METHEDOLOGY TO MEME CREATION:
- Identify popular memetic videos
- Assembling a corpus – the top 100 meme
- From the 400 plus things she was able to narrow it down to 30 most popular memetic videos
- How are 30 most popularized memetic videos on the internet possibly related
- Yet systematic, qualitative and quantative did narrow there connection down to 6 related topic
MEME RESEARCH METHEDOLOGY:
- Choose a scope:
- Choose a platform/community
- Choose a range
- Compare the top content according to most viewed, most responded, most discussed, most favourites
- (note: scope will depend to the affordance of the platform, both for users and for researchers
- Analyze data:
WHERE DOES IT END?
- Information saturation:
- Taken-for-granted
- No new surprises from participants’ actions or meanings
- Taken-for-granted
- Theoretical saturation
END OF QUALITATIVE CODING:
- SUMMARY: identity them and their qualities
ANALYZE MEME GENRES ON A SUBREDDIT:
- Get into a group of 4
- Note content type
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