Lecture 19: A Meme By Any Other Name: Memes Redefined

KEY TERM:

  • Digital literacy
  • Vernacular creativity
  • Cultural artifacts
  • Rhetorical actions
  • Qualitative and quantitative procedures

WHAT IS MEMETIC SUCCESS:

  • Shifman distinguishes between a memetic success, which she argues are not coextensive factors
    • THE FEATURES OF A MEDIA OBJECT WHICH LEAD US TO SHARE DIFFER FROM THE FEATURES THAT LEAD US TO MIMIC OR REMIX IT
  • Shifman distinguishes between “users”

WHY STUDY MEMES:

  • Joh Paul, in his introduction to a 2009 paper on meme mapping called memetics, “a immature discourse which is potentially valuable for considering the diffuse

MEME RESEARCH METHODOLOGY:

  • Choose a meme genre
  • Track its spread across platforms (select range)
  • Identify adaptations in form, content and/or stance (i.e. How has it been imitated and how this imitation adapted across time/space/place
  • Recommended resources: knowyourmeme

HOW MIGHT WE VERY THING METHODOLOGY?

  • *note that even small changes to the foundation will yield substantially different results (for one, because of the differences in cultures, practices

SHIFMANS METHEDOLOGY TO MEME CREATION:

  • Identify popular memetic videos
  • Assembling a corpus – the top 100 meme
  • From the 400 plus things she was able to narrow it down to 30 most popular memetic videos
    • How are 30 most popularized memetic videos on the internet possibly related
  • Yet systematic, qualitative and quantative did narrow there connection down to 6 related topic

MEME RESEARCH METHEDOLOGY:

  • Choose a scope:
    • Choose a platform/community
    • Choose a range
      • Compare the top content according to most viewed, most responded, most discussed, most favourites
      • (note: scope will depend to the affordance of the platform, both for users and for researchers
  • Analyze data:

WHERE DOES IT END?

  • Information saturation:
    • Taken-for-granted
      • No new surprises from participants’ actions or meanings
  • Theoretical saturation

END OF QUALITATIVE CODING:

  • SUMMARY: identity them and their qualities

ANALYZE MEME GENRES ON A SUBREDDIT:

  • Get into a group of 4
  • Note content type

 

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