Lecture 8: Network Operations


To have a high degree of cultural capital is to be considered a person of refined and distinguished taste

To be a taste-maker, one must possess a high degree of cultural and social capital

Where does capital originate?

Forms: Social, Cultural and Economic

Capital is fungible

Capital is a measure of trust in the node/system

Social capital is conferred in predictable and unpredicted ways

The effects of social capital are associated with


Strengthening and weakening of social ties

Capital adds legitimacy to information that is shared, it acts as a kind of “social lubricant”


Key Terms


Co-creation- prosumption, co-production, social production, produsage

Participatory culture

Crowd sourcing- when a bunch of people contribute all of the knowledge is better than the one person’s

Value chain

Use value

Exchange value


Social Capital



John outlines 2 main types of sharing, which we might call cultural logics of sharing:


Communicative logic of sharing within a platform- “fuzzy objects of sharing”

Ambiguous terminology and unspecified methods of interaction

Rhetoric of SNSs changed from post update and send to share


Distributive logic of sharing across platforms

Activity on one domain may influence the operation on the other

Ex: Snapchat and photo sharing sites grew organically and some might even say inevitably out of practices cultivated on Facebook


What is being shared in this economy


Cultural goods

Social capital


Traditional model of media for users

High level of consumption, low level production


Sharing model for users

High level of production, low level of consumption


Aspects of sharing

Forms of sharing




Types of sharing

Voluntary- Involuntary

Active- passive


Types of shared content

Personal- Impersonal

Commercial- Non-commercial


Forms and types function within and maintain the sharing economy


Sharing Economy

Includes both production and consumption with overlapping ideological motives sustaining each

Profit vs benefit

Organization vs community


Effect of Sharing

Sharing leads to the development of coalitions: alliances of varying social cultures that trade in goods capital and information

Sharing also creates new markets for production and consumption of cultural goods


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