Lecture 6: Network Competition and Analysis

 

Key Words

Sociogram

Network structures

Ties

Sharing

Network roles

Social capital

Bridging

Bonding

 

Sociograms can be used to model social networks both online and offline

 

The terms might be the same for certain key aspects of each model, but the meaning might be different

 

Strength ties may refer to strength of content reception, rather than strength of social tie

 

Analyzing Online Social Networks

 

Mapping/Modeling might be used to show

  • How content flows through a system
  • How relationships operate in a system
  • How one system influence/affect the other system

 

Dyads and Triads

 

Sociologists have identified 16 configurations of triadic interaction

 

Each configuration has consequences on the flow of information in a given system

 

Unidirectional link “follow”

Bidirectional link “friend”

 

Balance theory defines the boundaries of small groups and can be used to model trust in interpersonal relationship

Balance theory can model dynamics of interpersonal and even mass communication

It is related to social capital (in the way that we are more likely to side with those with higher social capital)

 

Homiphily- echo chambers on social media platforms

 

Researchers found users tend to congregate activity around pages that share similar views and these groups tend to dismiss dissenting views

Communities online segregate themselves based on viewpoints, interactions between contrasting viewpoints tend to entrench and deepen division between communities

“Their conclusion misinformation is pervasive and really difficult to correct” due to polarization

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