Lecture 5: Technological Origins

Keywords

Communications technology

Cultural politics of information

Cyberbole

McClune’s Tetrad

Telegraphy

 

Communications technology vs social media platform

Social media platforms of communications technology, typically digital mediations of telegraphy and videotelephony

 

 

Communications Technology vs Social Media Platform

Communications Technology is a tool that enables (facilitates social information exchange) interaction

Social Media Platform allows exchange of information, allows receiving transmissions and hosts and coordinates

 

 

Harold Innis

Develops several important communication theories related to his staples thesis- an economic theory, staples (necessities) are tradable commodity.

If your media is only durable media then it does not appeal to those who can only use aural media and then your media falls by the wayside

 

Media bias

 

McLuhan

The effect of the medium occurs independent of the content it transmits

The medium is the message

This isn’t to say that content isn’t important but that its effects are of a different scope and variety

A medium establishes a paradigm- a technical culture determined by the attributes of its primary media forms

 

Tele- far

Graph- symbol

Telegraph- far or distance symbol

 

Republic of Letters emerges in the 17th and 18th century

Arts culture and such start developing because people can send letters

 

Think about why all

Telegraph retrieved the semaphore

 

Transmission also brought about profound shifts in power dynamics: think of it like a railroad system

 

Telegraph routes follow trade routes, kind of replaces it

 

The attributes of transmission signaling at a distance are technologically and culturally dependent and change throughout history

When it comes to transmission of information, container (form) may be fungible, but reception is context specific

 

Technoculture

 

Technology is determining the way humans interact

 

Review Technological determinism

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