Lecture 3: Introduction to Social Media

Key Terms

Affordances

Attributes- capacities of social media form that allow capabilities, Humphreys examples on pg.25

Media Richness

Technology form, genre

Remediation

 

Interactivity

  • Social- ability of individuals to communicate through technology
  • Technical
  • Textual

 

Temporal Structure

  • Synchronous- at the same time, like a chat vs asynchronous, interacting at different times, like emails
  • Altered presence and dynamics of communication

 

Social Cues

  • Greater social cues mean greater media richness, fewer means less

 

Storage

  • The capacity for a message to be stored and the requirement of that storage

 

Replicability

  • The ability of a message to be copied (replicated)

 

Reach

  • Virality, replicability and such

 

Mobility

  • Portability leads to possibility for enhanced coordination of interaction

 

One the effects another on the points of the attributes and social media as a whole, leading to interdependence

 

1G-1980-Analogue

2G-1991- Digital cellular

3G-2001-2009- Mobile broadband

4G-2010- Possibly network IPs

 

The internet- the technological infrastructure that is the basis for what we do in the web like email

 

What is the internet

The network of networks

Understood best as a metonymy for “a complex, shifting, intertwined mix of institutions, technologies and practices

No single thing or net but rather a matrix of referent including “hardware, software, etc.”

 

How can we study the impact of the internet?

Sociologically

Technologically

Rhetorically

 

Trajectory of the terminology of the internet

1970s, emergence

1980s, confusion

1990s, consolidation

 

Two important metaphors that emerge in 1990s

Interactivity, facilitated by immediacy and open access of technology

Spatiality

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